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Pit Lane to Podium

Race Weekend and Season Coverage

Race weekend content and season-long storytelling that actually gets seen — images and footage that gives sponsors a reason to keep backing teams and drivers, gives a driver a public story worth following, and gives a team assets it can reuse, not just archive.

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The Approach

Race weekend

Content edited and posted while the weekend's still live, so it's part of the story as it happens — not a recap that lands after everyone's already moved on.

  • Cut, edited and posted same-day, so sponsors see it while the weekend still has their attention

  • Photo and video from one person, so the look stays consistent across the whole weekend, not a stitched-together mix of separate suppliers

  • Paddock, grid and podium woven together, so sponsors get more than car-on-track shots — they get the access their money's actually buying

  • Bank of content created for use between events to stay on relevant social media feeds and use in marketing campaigns

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The story across a season

Telling the story of a full season that gets watched properly, not skimmed past — built to give a driver and/or a team a public identity and give sponsors something worth sharing, not just a highlights reel to tick a box.

  • Interviews and b-roll built up across the season, so nothing's rushed together

  • Edited into proper films, not just compilations — the kind of content a driver, team or sponsor actually wants their name next to

  • Built to be reused: in sponsor decks, a driver's own channels, an end-of-season pitch for next year's budget

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How it works

Fast and good aren't a trade-off here — the way it's produced is what makes both true at once.

  • On-site capture and edit during the day of both photo and video, every round — nothing's waiting on a second supplier

  • Edited on-site the same day, so what usually takes days once you're home is ready before the next track session even starts

  • Short-form goes out inside the weekend; long-form comes together properly across the season

See it in action - Long Form

Three examples from working with Rallying the Wright Way, from one season working with the team across the 2025 season and into 2026, so you can watch the arc of a season rather than three unrelated clips.

Stills Gallery

A spread of motorsport photography across different series, circuits and countries

Your Driver, Your Team, Your Next Round

If your car, your driver, or your next race weekend deserves better than a phone clip from the pit wall — that's exactly what this is for.

Alternatively, you can contact directly:

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Sam@mitchammedia.com

+44 (0) 79038 73002

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