Visual Content Designed for Real-World Use
Photography and video created to support marketing activity, outreach and sponsor communication within engineering, automotive and motorsport.
Produced with a clear understanding of audience, platform and commercial purpose.
Working collaboratively to produce photography and video that genuinely supports your business, marketing or partners.
Working Together
Engineering-led and automotive organisations often produce excellent work, but it isn’t always represented clearly or consistently. Visual content is frequently created without a defined plan for how it will be used, limiting its effectiveness across marketing, outreach and sponsor communications.
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Most projects don’t start with a clear idea of exactly what content is needed, and that’s completely normal.
My role is to work with you to understand your objectives, audience and constraints, and then help define the most effective visual content to support them.
Starting With How
Before any photography or filming takes place, time is spent understanding how the content will be used, whether that’s for a website, marketing campaign, social media, press coverage or sponsor communication.
This ensures the content produced is practical, relevant and able to work across multiple channels, rather than existing in isolation.
Choosing the Right Mix of Photography and Video
Not every requirement calls for video, and not everything can be communicated through still imagery alone.
The appropriate balance of photography and video is chosen based on the message, audience and platform, ensuring effort and budget are spent where they’ll have the most impact.
Clearer Decision Making
Content is planned with purpose, reducing wasted effort and unnecessary production.
More Usable Assets
Visuals are created with real-world application in mind, not just aesthetics.
A Long-Term View
Content is designed to support ongoing marketing and communication, not just a single moment.
Experience and Context
With a background delivering engineering programmes within automotive and motorsport environments, I’m comfortable working with technical teams and commercial stakeholders alike.
Much of my work is with small to medium organisations who don’t have internal media resource, and who value a straightforward, reliable and commercially minded partner.
